The Yellow Boom is one of India’s first news organisations to fully integrate AI into its editorial production workflow. This video gives you an inside look at how it works — and crucially, where humans remain in charge.
Our AI system handles: story research and source aggregation, first-draft article creation, headline suggestion with SEO analysis, image selection, and social media packaging. Every single story is read, edited, and approved by a human journalist before publication.
The Results
Since implementing the system in early 2025, TYB’s output has grown from 40 stories per week to over 200, while our corrections rate has dropped to 0.3% — lower than the industry average for purely human-written publications. Founder Kshitiz Kataria explains the philosophy: AI handles research and drafting; humans handle judgment and accountability.